If you build SaaS, your customers are getting closer to building their own software.
A small business owner can describe their workflow to an AI tool and get something working back. The build-vs-buy gap that once kept small businesses reliant on software companies like yours is narrowing.
If your only edge is "we added AI," you're already behind.
That's a feature announcement written for shareholders, not a strategy built for customers.
Working as a software engineering intern at Jobber changed how I think about AI in SaaS. Jobber builds software for blue-collar businesses: plumbers, electricians, HVAC technicians, landscapers, cleaners, and more.