Digital Brands Group Receives Initial Orders for $125M U.S. Program, and Expanded Partnership with GCC

Digital Brands Group Receives Initial Orders for $125M U.S. Program, and Expanded Partnership with GCC

Digital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI),a publicly traded company specializing in apparel and e-commerce, today announced that it has expanded its partnership with GCC, and received initial purchase orders for its $125 million U.S. Program and expanded partnership.

This expanded partnership includes apparel and soft good revenue opportunities available through GCC’s digital networks, physical installations, domestic and international events and hospitality.

“As we stated in its April 30, 2026, press release outlining the GCC partnership and the U.S. Program, we believed that our partnership with GCC represented the beginning of a broader opportunity with GCC. This belief is now a reality, and we are very excited for the programs we are developing with them,” said Hil Davis, CEO of Digital Brands Group.

Davis continued, “These additional revenue opportunities are new and incremental to the Company’s previous guidance presented in its press release from May 12, 2026. This is another growth channel where DBGI can create meaningful long term shareholder value.”