New Delhi | Mumbai: At least half a dozen top brands are lined up, cheque book in hand, to sign Indian Premier League’s 15-year-old batting prodigy Vaibhav Sooryavanshi, said executives directly aware of developments. These include sports drink, cricket bat, nutrition, and high-performance footwear labels, they said.Although he wasn’t part of either of the two finalists—Royal Challengers Bengaluru beat Gujarat Titans on Sunday—the Rajasthan Royals player has captured hearts with his bravura performance as the league’s highest run-scorer.AAlso Read: Vaibhav Sooryavanshi named Emerging Player of IPL 2026 tournament“Brands are queuing to sign him for first-mover advantage—he has a long career ahead of him—and the other reason is that there is a sort of vacuum among bankable Indian cricketers at the moment, with some big names failing to perform,” said one of the executives cited. “Also, what is important to note is that, unlike previously, when deals were for 3–5 years, brand owners now only want to lock in 2–3-year associations. That way, depending on the form of the sportsperson, brands have the option of not renewing contracts.”Beyond endorsement fees, the bigger story is about how his brand is being carefully built, industry executives said.After winning the Orange Cap and Most Valuable Player (MVP) award with 776 runs in 16 matches at a strike rate of 237.30, Sooryavanshi has already entered the premium endorsement league, with his commercial value crossing ₹1 crore per deal.
Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakout
The spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Corporations are eager to collaborate with him, recognizing the potential for lucrative endorsements. His outstanding gameplay has significantly increased his worth, reaching over one crore rupees per agreement.
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