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As Hollywood gears up for what would have been Marilyn Monroe’s 100th birthday June 1, brands across fashion, beauty and publishing are unveiling a wave of licensed collaborations and immersive experiences celebrating the screen icon’s enduring legacy. The centennial rollout spans from collectible teddy bears and Champagne bottles to cat-eye sunglasses, lingerie capsules and museum exhibitions to celebrate Monroe’s continued influence nearly seven decades after her death.
Luxury labels like Dita, Aurate and Guess revisit her signature movie goddess bombshell silhouettes, while beauty brands including Ipsy, Lisa Eldridge and Color Street translate Monroe’s iconic Old Hollywood makeup looks in limited-edition collections. Elsewhere, publishers, museums and immersive exhibitions lean into Monroe not just as a sex symbol, but as a savvy image-maker. For example: a new photo book, “Marilyn Monroe 100,” spanning 348 pages and 275 images, assembles the most iconic shots of Monroe from photography legends Cecil Beaton, Milton Greene, Henri Cartier-Bresson, Richard Avedon and more.
