Subway's first-ever value menu highlights a broader shift as chains compete to win back cost-conscious diners.
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Subway's first-ever "value menu" underscores a shift in how fast-food chains are selling deals.
Why it matters: This isn't just about lower prices — it's about how restaurants repackage affordability to win back cost-conscious customers.
Panera Bread is in the early stages of a turnaround, and affordability is a key part of CEO Paul Carbone's strategy for Panera.
Dunkin' and Subway are opening the year with protein-packed launches as the trend pushes even deeper into everyday menus.
McDonald's reported stronger first-quarter sales as the fast-food giant leaned into value meals, loyalty perks and menu launches.
The fast food giant's affordability push comes as lower-income consumers pull back on spending.
McDonald's is bringing back its Extra Value Meals as it tries to appeal to price-sensitive customers.
First the sandwich chain stopped offering hearty Italian bread, then cranberry sauce vanished. I was outraged
