A24 horror production Backrooms premiered in movie theaters on May 29, surpassing $81.5 million in its first three days – just a few hundred thousand dollars short of what Star Wars: Mandalorian and Grogu earned from its first three days last week. The premise of the small budget film – written and directed by 20-year-old YouTuber Kane Parsons — centers on an alternate dimension of infinite, seemingly empty liminal spaces.The buzz surrounding the movie has inspired brands from McDonald’s to IKEA to post horror-themed backroom tours on their social media accounts. From Minecraft’s Backrooms-themed player modification to McDonald’s abandoned PlayPlace, here are some of the best Backrooms brand recreations so far.McDonald’sMcDonald’s has the longest backroom tour of any brand so far, with a two-minute, eerie exploration of an abandoned McDonald’s PlayPlace, titled, “You’ve Been Here Before.” Heavy breathing can be heard throughout the entire tour, where viewers journey down a dark red slide into a ball pit before entering an empty McDonald’s location with a broken cash register and an overflow of fries. The video caps with Grimace peeking out in a doorway. The caption reads: “The only McDonald’s with the Almond Water Refresher and McNuggets with Moth Jelly Sauce. Good luck finding your way there. Good luck finding your way back.”MinecraftBuilding video game Minecraft – which had its own A Minecraft Movie starring Jack Black premiere in 2025 – constructed a backroom out of yellow wool and blocks of iron blocks. With a wiry black monster lurking in the hallway, a Minecraft block character warns the camera: “Roo-on.”The game promoted a backrooms-themed add-on in the post’s caption for fans to play in Backrooms-themed realms.Scrub DaddyScrub Daddy – which got its start on Shark Tank’s fourth season in 2012 – has a remarkably clean backroom, maybe due to the abundance of sponges. One giant Scrub Daddy stands upwards in a hallway, rainbow sponges litter the ceiling and a fallen shopping cart has hundreds of sponges spilling onto the floor. Two occupants exist in Scrub Daddy’s backroom: one mysterious figure in a pink sanitation suit who is chasing the viewers; and the Scrub Daddy mascot, who beckons the viewers its way and falls to the warehouse floor.Plants vs. ZombiesVideo game Plants vs. Zombies touted zombie and flower wallpaper in its backroom, with Zombie waddling into the doorframe in his signature red tie, brown coat and tattered jeans attire. The 10-second glimpse of the backroom is scored by off-tempo piano music and zombie noises; and is captioned: “If you're not careful and noclip out of the backyards, you'll spend forever looking for brains.”if you're not careful and noclip out of the backyards, you'll spend forever looking for brains pic.twitter.com/P6fePdMwnJ— Plants vs. Zombies (@PlantsvsZombies) May 29, 2026IKEAIn an on-brand twist, Swedish furniture retailer IKEA added some furnishing to its backroom. A 2026 season, bright green chair retailing for $120 adds a splash of modern color to the otherwise drab space.Mountain DewA mysterious figure donning a Mountain Dew onesie is peering into the soda brand’s backroom, hoisting a trident in the air to prepare for his mission: snatching a Baja Blast from the center of the room. Guys I’m scared #bajablast #backrooms #mountaindew pic.twitter.com/DnYHspKMAi— Mountain Dew® (@MountainDew) May 29, 2026What brand mascot appearance in a Backrooms recreation was the creepiest? Vote on PRWeek’s weekly LinkedIn poll. This story first appeared on PRWeek U.S.