Alibaba Cloud has been selected as the AI and cloud computing partner for the Union of European Football (soccer) Associations (UEFA) and UC3, a joint venture between UEFA and European Football Clubs (EFC).
Under the agreement, Alibaba will be the exclusive provider of cloud and AI computing services to the football groups from the 2027/2028 leagues to 2032/2033, including the UEFA Champions League, UEFA Europa League, and UEFA Conference League.
– Ericsson
Alibaba will also serve as the e-commerce partner for UEFA.
UEFA president Aleksander Čeferin said: "We are delighted to welcome Alibaba as a global partner for UEFA Euro 2028 and as a future partner of our men's club competitions. Their expertise in artificial intelligence, cloud computing technology, and e-commerce will support UEFA's commitment to thoughtful innovation and to enhancing the experience of supporters around the world. Together, we can bring fans closer to the game in new and meaningful ways - making our competitions feel even more captivating, engaging and accessible, while preserving the traditions, emotions and spirit that define European football."
