The beauty retailer has also partnered with Instacart and DoorDash as the fast delivery market grows.
Ulta Beauty added 1,500+ stores to Uber Eats for same-day delivery, spanning DoorDash and Instacart. Rapid delivery is table stake—retail CTOs now prioritize inventory APIs and fulfillment automation over feature development, signaling logistics-first architecture shift.
An article from
Dive Brief
The beauty retailer has also partnered with Instacart and DoorDash as the fast delivery market grows.
Published June 1, 2026
An Ulta Beauty storefront in North Carolina on Dec. 21, 2025. Ulta Beauty is adding more than 1,500 stores to the Uber Eats marketplace.
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