Today I’m incredibly excited to announce that Myke Hurley and I are launching a Kickstarter for a new podcast, Designed in California.
Myke and I have been discussing Apple in depth every week for more than a decade on the Upgrade podcast. For Apple’s 50th anniversary earlier this year, I researched many different accounts of that era and wrote a 90-minute special episode of Upgrade. The reception to that episode was phenomenal—and we loved doing it. So we want to fund an entire year of a new podcast that will tell more stories in that vein.
We’re using Kickstarter for this project because researching and writing these scripts is quite labor-intensive, and I was hesitant to make that time commitment in the hope we would eventually build up enough of an audience to justify the large workload. We’ve set a goal that would allow us to generate thirty 30-to-45-minute episodes over the course of a year, with our first stretch goal to raise that number to a full fifty episodes in a year.
Kickstarter backers will help make the podcast happen. And backers at the Founding Producer tier or higher will get access to a special backers-only podcast feed for the show’s first year. This includes:
Ad-free episode
