Shares of Zee Entertainment Enterprises Ltd (ZEEL) ended nearly 3 per cent higher on Monday after the firm announced an eight-year partnership with world soccer body FIFA to broadcast its all matches, including World Cup 2026, in the Indian market.The stock edged higher by 2.67 per cent to settle at ₹95.75 on the BSE. During the day, it jumped 6.92 per cent to ₹99.72.At the NSE, the stock climbed 2.87 per cent to end at ₹95.79.As part of a deal with Fédération Internationale de Football Association (FIFA), ZEEL will bring 39 FIFA global football events, including FIFA World Cup 2026, that kicks off on June 11, 2026.The Indian football fans will be able to watch live coverage on ZEEL's sports network and also on its streaming platform ZEE5.ZEEL will have media rights for FIFA World Cup 2026, FIFA World Cup 2030, FIFA Women’s World Cup in 2027, along with other key FIFA events up to 2034 and docu-series content, for the Indian market, a joint statement said."We are excited to bring one of the world’s biggest sporting spectacles to Indian audiences. Football cuts across regions and demographics, and the investments in garnering the media rights and launching dedicated sports channels, reflect our clear belief in its long-term potential," ZEEL CEO Punit Goenka said.This partnership with FIFA will enable ZEEL to unlock the true value of the sport in line with sharp focus on growth and profitability, while amplifying the excitement of the game for every fan, he said.Published on June 1, 2026