Why does a product that retails in only dozens of batches in Türkiye sell hundreds of units a day in Russia? Turkish pharmacist Cihat Aygün found the answer to this question: after entering a new market, he not only multiplied sales several times over, but also completely redesigned his business model. In just two years, the entrepreneur successfully built an international business on Ozon Global, the cross-border division of Russia’s largest marketplace, where he identified profitable niches and significantly increased sales: the company grew its shipment volume from five to 10 deliveries to 500-600 per day. In this article, the entrepreneur shares the tools tested in practice and through personal experience.
Pharmacist Cihat Aygün.
Aygün is a trained pharmacist. Five years ago, together with partners, he launched an e-commerce business in Türkiye, focusing on pharmacy-category products. After a couple of years working in online sales, Cihat turned his attention to electronic exports, specifically the fast-growing e-commerce market in Russia. The entrepreneur noticed steady demand for products by Turkish sellers among Russian consumers, who actively use online platforms.
Russia’s largest marketplace, Ozon, has 67.3 million users, about 18 million of whom shop weekly, indicating a very high level of engagement.
