New data suggests that diners are becoming increasingly spontaneous, making decisions based on availability, cuisine, location and specials rather than having a particular venue in mind.
The way South Africans choose where to eat is changing, and restaurant loyalty may no longer be the deciding factor.
Instead of searching for a specific restaurant, more diners are opening an app and asking a different question altogether: What can I book right now?
New data from restaurant reservation platform Dineplan suggests that diners are becoming increasingly spontaneous, making decisions based on availability, cuisine, location and specials rather than having a particular venue in mind.
It's a shift that is quietly transforming the local restaurant industry and changing how restaurants attract customers.
