A recent report suggested that U.S. President Donald Trump wants to rename New York’s Penn Station, the busiest transportation hub in the Western Hemisphere, as “Trump Station.” Another leaked document reportedly outlined plans to rebuild the station adorned with a seal featuring Trump’s name. This comes after proposals such as the “Trump Passport,” a commemorative passport featuring his portrait, “TrumpRx,” a government-run prescription drug platform, the “Trump Gold Card,” an immigrant investor program, and “Trump Accounts,” tax-advantaged investment accounts, to name a few. And of course, there are already Trump hotels and resorts across the world.

Naming schools, hospitals, companies, streets, towns and institutions after someone is a very common practice in Western cultures, especially in the United States. Many private universities in the U.S. are named after their founders or major donors. From JFK Airport to the George Washington Bridge and Carnegie Hall, it would be difficult not to notice places named after individuals if you live in America. Trump, however, appears to be taking this tradition a step further by attempting to attach his name to nearly everything he touches.