"It's really hard to get tickets for BTS concerts, so everyone says praying to the God of Love is the most efficient. After all, it's another kind of matchmaking," said fan Jessie Chuang, 26.
K-pop fans, mostly BTS fans, lay out snacks, group merchandise, concert seat maps and wish lists on an altar table as they pray to Yue Lao, the god of love in Chinese mythology who oversees relationships and marriage, at Taipei’s Bangka Lungshan Temple, in hopes of securing a concert ticket, in Taipei, Taiwan, May 30, 2026. Photo by Reuters
Over the weekend, a group of K-pop fans, mostly BTS fans, laid out snacks in purple packaging – the official BTS group color – along with group merchandise, concert seat maps and wish lists on an altar table at Taipei's Bangka Longshan Temple.
The trend started on social media a couple of years ago. Taiwanese K-pop fans believe Yue Lao will use his red thread of fate to connect those destined to meet – in this case, connecting fans with a concert seat.
"If you truly believe in it, your wish will come true," said university student Ye Yu-ting, 22.
