Participants in the launching ceremony for "MLB Breakfast Club, " from left: chef Austin Kang and former baseball players Kim Byung-hyun, Eric Thames and Dustin Nippert, pose for photos at the Seoul-based restaurant Mukjung, Monday. Yonhap
A trio of former Major League Baseball (MLB) players with ties to Korea on Monday helped launch a marketing campaign bringing together fans watching big league games in the morning.
"MLB Breakfast Club" is a marketing initiative for Korean fans who follow MLB action in the early dawn and morning hours — be it streaming live games or pulling up highlights on phones during their morning commute.
Former players Kim Byung-hyun, Eric Thames and Dustin Nippert were on hand to mark the first offline fan event Monday at the Michelin-starred Seoul restaurant Mukjung, joined by its chef-owner Austin Kang.
With the program, fans can watch MLB games together while feasting on Kang's dishes inspired by baseball, with a chance to interact with former MLB players as well.
