ET Online | 01 Jun 2026, 07:42 AM ISTWhat does it take to back India's highest-grossing films three years in a row? Host Anirban Chowdhury and ET’s film journalist and critic Rajesh N Naidu talk to Jyoti Deshpande, President - Jio Studios, Media & Content Business -Reliance Industries Ltd, who pulls back the curtain on how she green-lights films, why she rejects 98 out of every 100 ideas, and what Indian cinema needs to do to crack the global market. From Stree 1 to Stree 2, Laapataa Ladies to Dhurandhar Jyoti reveals the method behind the madness. She shares Mukesh Ambani's first principles that shaped JioStudios' rise, why she bets on the filmmaker's conviction over star power, and how Indian studios must think about vertical integration, regional crossover, and eventually competing with Hollywood. Show more Show lessRead more onRelated Videos01:23Eid al-Adha celebrations 2026: Kolkata’s Red Road stays open during Eid for first time since 197602:52Jr NTR pays tribute to grandfather NTR on his 103rd birth anniversary04:07People celebrate Eid al-Adha with devotion across India amid tight security06:05Guneet Monga Reveals How Gangs of Wasseypur Became Netflix's First Hindi Miniseries.11:21Guneet Monga Reveals How India's World Cup Loss Almost Killed Her First Film26:54LIVE: Asha Bhosle gets Guard of Honour; family & fans pay final respects at Shivaji Park, Mumbai14:52Will smartphone cameras eventually replace DSLRs & mirrorless cameras? | Canon India CEO answers06:05Guneet Monga Reveals How Gangs of Wasseypur Became Netflix's First Hindi Miniseries.11:21Guneet Monga Reveals How India's World Cup Loss Almost Killed Her First Film46:46How Guneet Monga rewrote bollywood's rules and won an Oscar doing it04:31From Painted Stork to Little Egret, flocks of birds seen in water bodies of TN's Thoothukudi suburbs31:5950 years of fighting for women's financial freedom worldwide03:36Kejriwal, AAP leaders celebrate Holi in Delhi; 'Nafrat mitane wali Holi,' says Rahul Gandhi05:50Watch! Defense Minister Rajnath Singh, CM Yogi and Yog Guru Ramdev celebrate Holi07:26Maha Shivratri 2026: Devotees offer prayers at Lord Shiva's temples across the country04:26'Border 2' | 'Wanted to make a film similar to my father's movie': Sunny Deol remembers Dharmendra's 'Haqeeqat'03:14Allu Arjun faces legal heat over 'Pushpa 2' Sandhya Theatre stampede, named as 'accused'00:20ET wishes you a Merry Christmas | May the festive season bring joy, hope, and togetherness02:31Argentine football maestro Lionel Messi meets KKR co-owner Shah Rukh Khan during his GOAT Tour06:03Watch: Hema Malini breaks down remembering Dharmendra: 'A companionship that stood the test of time'07:39Inside Apple Noida: First Store Tour + Fan Reactions!01:15Actor Dharmendra discharged from breach candy hospital following medical treatment, returns home06:58Skyler Mattson (WongDoody) on Human-Centric Design in the Age of AI | Adobe Max02:15Windows Finally Fixes “Update and Shut Down” & More | Tech This Week | TechPulse12:05Eric Snowden (Adobe) on Designing for the Next 100 Million Creators | Adobe Max02:52SRK@60: Fans from world over gear up to celebrate his birthday in Mumbai04:52Chhat Puja 2025: Devotees observe ‘Usha Arghya’ to the rising sun across India04:38Former cricket captain Krishnamachari Srikkanth makes maiden visit to Mahakaleshwar04:22Thousands of devotees gather in Ayodhya’s Ram Mandir for deepotsav, chhoti Diwali00:18The Economic Times wishes all a very happy and prosperous Diwali 202502:09Amitabh Bachchan greets fans outside his residence, expresses gratitude for birthday wishes02:55'I am missing my brother,' says Cricketer Abhishek Sharma’s sister as she ties the knot with Lovish Oberoi03:01'Ba***ds of Bollywood' under fire: Sameer Wankhede files lawsuit against Netflix, Red Chillies11:0871st National Film Awards: SRK, Rani, 12th Fail sweep top honours, Karan Johar wins popular cinema03:29'Cinema, 'heartbeat' of my soul..': Mohanlal receives Dadasaheb Phalke Award at National Film Awards04:19'The Bengal Files' director Vivek Agnihotri attacks TMC govt for banning the film, calling it threat to free speech41:42WLF 2025 | From luxury to lifestyle: Decoding aspirations of the new Indian consumer13:18‘The Bengal Files’ trailer launch in WB cancelled due to alleged ‘political pressure': Vivek Agnihotri01:59Shah Rukh Khan wins first National Award for ‘Jawan’ | a new milestone in King Khan03:36Kota Srinivasa Rao passes away: Andhra Dy CM Pawan Kalyan, Chiranjeevi pay tributes