Infobip has officially introduced its next-generation AI orchestration platform in South Africa, Infobip AgentOS, at its Leadership Soirée at The Venue GreenPark, Johannesburg.
Infobip AgentOS is an orchestration platform for autonomous AI agents that can act across systems and channels, rather than simply responding to queries.
A common challenge facing organizations across industries: disconnected systems across marketing, sales, customer service, and operations that often lead to fragmented customer experiences. AgentOS addresses this through a unified orchestration layer that connects AI agents, customer data, and communication channels in real time. The platform enables businesses to orchestrate customer journeys more effectively, allowing AI agents to take contextual actions, automate routine processes, and escalate more complex interactions to human teams when required.
Julian Dawkins, Principal Product Marketing Manager at Infobip, noted that Artificial Intelligence （AI） is evolving at an unprecedented pace, with Agentic AI representing the next major step in this evolution. He explained that Infobip AgentOS enables organizations to move beyond task-based automation towards more intelligent and goal-driven customer engagement. ”AgentOS is designed to enhance human involvement in customer engagement, rather than replace it.”\
