Dangote named Africa’s most admired brand for 8th consecutive year - Businessday NG

Founder and Chairman of Brand Africa, Thebe Ikalafeng; CEO, Dangote Cement Ethiopia, Danilo Trugillo; and President of the Ethiopian Marketing Professionals Association and Chief Marketing Officer of Population Services International, Fana Abay, display some of the awards won by Dangote Industries Limited during the 16th Brand Africa 100 Awards ceremony in Addis Ababa, Ethiopia. The Group was honoured as Africa’s Most Admired Brand, Most Admired African Brand Doing Good for Society and the Environment, and Most Admired African Industrial Brand.

… Reinforces dominance in industrial, social impact and development rankings

Dangote Industries Limited has reinforced its position as Africa’s most influential corporate brands after emerging as the continent’s Most Admired African Brand for the eight consecutive years, while its Group Chief Branding and Communications Officer, Anthony Chiejina, was named among Africa’s 100 Most Influential Chief Marketing Officers.

The recognition was announced at the 16th annual Brand Africa 100: Africa’s Best Brands rankings unveiled in Addis Ababa, Ethiopia. The survey, regarded as Africa’s most comprehensive consumer-led brand study, covered 30 countries representing more than 85 per cent of the continent’s population and economic output.