SportsSurging ticket, travel costs dampen appetite to attend quadrennial tournamentFrance's Kylian Mbappe during a World Cup qualifier match. France is one of the teams that will be playing in the North America World Cup starting in June. © ReutersMIKA MIZOBUCHIApril 22, 2026 06:05 JSTNEW YORK -- U.S. hotels have lowered room rates as much as 30% for June, when the North American World Cup soccer tournament kicks off, as surging ticket and travel costs appear to have discouraged soccer fans from attending.