Metal Lavender Is the Most Surprising Scent of the Season
By
April Long,
a Cut contributor and author of the “Good Scents” column.
She spent ten years as executive beauty editor at 'Elle' and five years as beauty director at 'Town & Country.'
Metal Lavender Is the Most Surprising Scent of the Season
The smell of lavender is known for making you sleepy. Turns out it can be sexy, too.
TL;DRAI
Matiere Premiere launches Metal Lavender ($320), a perfume built around a blend of true lavender and lavandin extracted at an industrial Haute-Provence facility, combining only ten ingredients to produce an unusually cold, metallic opening that warms on skin. For beauty and luxury retail buyers, it signals a renewed premium positioning for lavender — a note long commoditized in mass-market products — through radical minimalism and origin-story storytelling rather than complexity.
799 words~4 min read
