TL;DR20 Snap alumni launched Ghost Angels to back AI startups building beyond the ad-driven social media model. Five deals done, 15 more planned.
Twenty Snap alumni have launched Ghost Angels, an angel fund backing the next generation of social media and consumer AI startups. The fund has invested in at least five companies and plans to deploy remaining capital into at least 15 more within the next year. It declined to disclose total fund size.
Max Rivera, who led global partnerships at Snap, started the fund in 2025 to formalise an already growing alumni angel community. He currently works at Microsoft’s AI division. The roughly 20 founder members include Alexandra Levitt, who ran Snap’s corporate accelerator, and Will Wu, a founding member of Snap’s product and design team.
“We were intentional about the mix,” Rivera told TechCrunch. “That diversity of thought and experience is core to how we evaluate deals and support founders.” The membership includes former senior executives alongside people earlier in their careers, plus a small number who still work at Snap.
Ghost Angels invests at pre-seed to seed stage in AI startups building in social media and consumer. Rivera said the biggest trend he has noticed is that “social” and “media” have actually split into two distinct categories.The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
