Lisa Eldridge has landed in New York.
The U.K.-based makeup brand, launched in 2018 by celebrity makeup artist and YouTuber Lisa Eldridge, has opened its first brick-and-mortar retail presence in the U.S. via a pop-up store in SoHo.
Located at 119 Spring Street, the 785-square-foot space will be open through the summer, allowing guests to come in for makeup bookings and browse products ranging from the brand’s bestselling skin tints and refillable lipsticks to its limited-edition Marilyn Monroe collection, which just launched in partnership with the late Hollywood icon’s estate in honor of her 100th birthday.
“This brand comes from such a deep love of makeup — of makeup history, makeup artistry, cosmetic science — all of those things,” said Eldridge, who served in creative director roles at Shiseido, Lancôme and Boots No7 prior to launching her namesake label. “This is me bringing my romantic world [to life].”
With this pop-up, Eldridge looks to give U.S. shoppers — who make up just over 50 percent of the brand’s customer base — an up-close-and-personal experience with Lisa Eldridge, which is otherwise only sold direct-to-consumer Stateside. Meanwhile in the U.K., the brand has entered Space NK, Selfridges and Liberty London.
