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BTS took over Las Vegas last week with four sold-out dates on their Arirang World Tour and Samsung was there to give fans a chance to capture it all.
The electronics giant touched down in Sin City as part of their “Samsung Galaxy x BTS WORLD TOUR ARIRANG” experience, which offers six fan-focused activations that celebrate the global super group while promoting the new Galaxy S26 Ultra smartphone.
In Vegas, fans had a chance to use the Galaxy S26 Ultra and its massive 200 MP main camera to shoot photos of themselves against BTS-inspired backdrops, capture mirror selfies (the phone has a 12MP front camera) and direct themselves in a “crowd surfing”-style concert moment. They also tested out the phone’s Interpreter feature — which uses AI to translate conversations or texts in real time — to send messages to the Korean boy band.
Samsung Galaxy S26 Ultra
