Today, Apple announced a massive shift in how it approaches the enterprise market. On April 14, Apple will merge all of its business and enterprise tools under a single, unified platform simply called Apple Business. The biggest news in this announcement is that the built-in mobile device management features (previously a paid subscription under Apple Business Essentials) will be completely free for organizations in over 200 countries.
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Unifying all business tools under a single brand
For years, Apple has had its business tools scattered across different portals and services. You had Apple Business Manager for deployments and apps, Apple Business Essentials for small business device management, and Apple Business Connect for managing how your brand appeared in Maps and other services.
