Republican Los Angeles mayoral candidate Spencer Pratt is taking the internet by storm, utilizing a strategy employed by New York City Mayor Zohran Mamdani during his underdog campaign. Both spent their efforts on social media virality, putting traditional advertising on the back burner.There’s no questioning how effective his campaign has been thus far. He’s taken his opponents’ attacks and turned them into viral clips. Whether it’s shrugging off MAGA accusations or defending his hotel expenses by pointing out how Democratic policies cost him his home in the 2025 Los Angeles wildfires, nothing the Left throws at Pratt seems to stick.Pratt should be known as the “anti-Mamdani” — a perfect foil to the charismatic young blue city mayor, with a polar opposite political persuasion.
SPENCER PRATT’S REAL MESSAGE: YOUR CITY MATTERS MORE THAN DC
“Even socialists like me,” Pratt boasted on Fox & Friends this week. And in true anti-Mamdani fashion, he responded, “Sorry, I don’t mess with socialists.”
The main question I have with Pratt’s campaign is: Who is his audience? He’s not running for national, or even statewide office, but one particular solidly liberal city. While his clips and ads may be going viral on social media, these are largely being shared by people outside the city he’s seeking to represent. So while he’s been massively effective at generating online engagement, it remains to be seen how much of that is coming from Los Angeles.
