A dealership is struggling to sell a luxury vehicle and decides to offer a discount in hopes of luring a buyer. When a vehicle sits on the lot for too long, it occupies space that could be used for new inventory.
Stephanie Paxton (@steffsells) from Cadillac of Knoxville shares about a 2023 BMW 840i currently sitting on their lot. In a TikTok video, she reveals that the BMW has been on the lot for more than three months. She highlights the vehicle in a TikTok that has generated over 2,600 views as of this writing, hoping to find a customer.
“OK, we’ve had this car on our lot for 91 days. So, what does that mean? The price has dropped,” she begins. “It has dropped something crazy. The original MSRP on this vehicle is $86,745. The average market price on this vehicle right now is going for $53,095. Our price is $45,995. That means you would be saving $7,400 just because this vehicle has sat on our lot.”
Paxton mentions that this BMW is a trade-in but insists it shouldn't be overlooked because of it.
Paxton showcases the 2023 BMW 840i and calls the vehicle a luxury sedan. She lists the features, including 0-to-60 MPH stats, horsepower, frameless doors, heated steering wheel, heated seats, infotainment system, and sunroof.
