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If you are a founder stuck in the “nice guy” cycle, you need to remember that you can be a nice person and a demanding leader at the same time.

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Before starting UKHI, I was running a digital marketing agency. It was a small team of young people. It was a vibrant team. We had passion. We had tasted some success and had the hunger for more. Though things looked functional on the surface, we had clients and were getting organic leads. But inside, things were stalling.