In honor of the New York Knicks’ first rise to the NBA Finals since 1999, fans waved their household brooms, Marty Supreme star Timothée Chalamet jumped from his courtside seat in tandem with his Keeping Up With the Kardashians girlfriend Kylie Jenner and the Empire State Building lit up in blue and orange.Celebrations for the Knicks’ sweep of the Cleveland Cavaliers on Monday night didn’t end there – brands from Nike to DoorDash boosted the hype with free brooms, Kobe-quoting posts and a year of free Chipotle for Chalamet, who has been one of the team’s most consistent star cheerleaders this season.Here are four brands who pulled out tricks for the Knicks:DoorDash promotes free brooms for the Knicks ‘sweep’Honoring the tradition where basketball fans wave household brooms when their team secures a “sweep” (in other words, “sweeping” another team out of the Playoffs without dropping a game in the series), delivery platform DoorDash is offering fans free brooms.After Whoopi Goldberg walked onstage of The View with a broom to celebrate the Knicks’ sweep of the Cavs, DoorDash alerted fans that orders over $15 with the code “NYSweep” could secure a free broom on Thursday.No game 5 again? Treat yourself, Knicks fans.Add a broom to your cart and use code NYSWEEP for a free broom on orders of $15+ at participating stores������Valid until 11:59pm est on 5/27/26 in New York City only. Terms apply.— DoorDash (@DoorDash) May 27, 2026Chipotle gifts Timothée Chalamet free burrito bowls for a yearAs Timothée Chalamet cheered courtside at Monday’s playoff game, Chipotle gave the Dune and Call Me by Your Name star a Celebrity Card – which allows for one free Chipotle meal a day for a year. The Mexican-inspired chain began its Celebrity Card program in 2003 with Ozzy Osbourne, and chose Chalamet for the gifting after he posted a Chipotle burrito bowl on his Instagram story last week. Chalamet, a Hell’s Kitchen native, has gone viral this season for being one of the Knicks’ most famous live cheerleaders.@hotchismedaily he is so cute #timotheechalamaet #chipotle #kicks #cute #fyp ♬ original sound - hotchismedailyNike quotes Kobe Bryant to celebrate Jalen BrunsonNike – which has partnered with Knicks guard Jalen Brunson with spots throughout the season – celebrated the player’s first NBA finals on its Nike Basketball and Nike NYC social accounts on Tuesday, quoting Lakers legend Kobe Bryant in the caption.“Job’s not finished,” the post wrote, adding, “You know what’s better than an Eastern Conference Finals MVP?”The athletic brand hosted NYC shock drops of its Knicks-themed Air Force 1 low kicks leading up to this week’s playoffs, both at its flagship store in Soho and stadium-side.Nike is also slated to drop a Knicks-inspired Air Jordan 8 Retro on December 24, inspired by the 1993 Eastern Conference games against the Chicago Bulls. The sneakers, set at a $215 retail price, have a colorwave featuring Nike’s black, safety orange and racer blue colors.Jewelry charms by Haricot VertBrooklyn handmade jewelry shop Haricot Vert – which has gone viral on TikTok for customizable charm jewelry – created a Knicks-inspired picto-charm collection of 16 pieces. Charms include a picture of Timothée Chalamet cheering courtside; along with Knicks players including Mikal Bridges and Jalen Brunson.This story first appeared on PRWeek U.S.