LifestyleFood & DrinkMarks & SpencerM&S is launching a brand-new ice cream flavour inspired by summers in Italy, and shoppers have said they can't wait to get their hands on the 'unique' product15:39, 29 May 2026Food lovers need to dash to their nearest M&S Foodhall to snap up a brand new ice cream flavour. With the sunshine finally making an appearance, plenty of us are fantasising about summer getaways lounging on a beach somewhere like Spain or Greece with a chilled beverage and an ice cream.‌However, it seems you don't need to hold out for your holiday to savour a taste of European sophistication, as M&S has unveiled a new ice cream flavour that transports Italian summers straight to your front door. Revealed in a post on social media, the supermarket announced the arrival of the "intriguing" flavour this week, insisting you'll need to "try it to believe it".‌Sharing a photograph on Instagram, M&S confirmed their new Toscano Olive Oil ice cream has landed in the Foodhall. The distinctive flavour went viral last summer - and now the retailer has made it even simpler to get hold of.‌They wrote on their post: "New in the M&S Foodhall - one you might need to try to believe. A flavour you might have only seen in your favourite Italian restaurant, until now! Our Collection Toscano Olive Oil Ice Cream has arrived in the Foodhall!"After hitting the viral status last summer, you'll be pleased to see we've done the hard work for you. Made by a family-owned dairy in Devon with West-Country double cream and the highest quality M&S Toscano Olive Oil, it's perfect for the foodies who don't like things too sweet."Content cannot be displayed without consent‌M&S went on to explain that the ice cream is delicious on its own, but can be served with an additional drizzle of olive oil and a sprinkle of sea salt to create something "simple and perfectly delicious"Food lovers in the comments were utterly stunned by the announcement, with countless people saying they were desperate to sample the mouth-watering new addition to M&S's ice cream range.One person said: "Facts, I will be sure to give it a go."‌Another added: "Need to try this ASAP."A third wrote: "So many questions! Is it a starter? a dessert? both? I'm so intrigued right now."According to the M&S website, the Collection Toscano Olive Oil West Country Ice Cream is sold in a 344g tub. The ice cream is crafted using West Country double cream and boasts a "silky, luxurious taste".Article continues belowOlive oil ice cream has been enjoyed in nations like Italy for generations, but it became a worldwide sensation a few years back when singer Dua Lipa revealed it was amongst her favourite treats.During an interview on BBC Radio 1, Dua said she makes her own version of the dish by putting a bowl of vanilla ice cream in a bowl, drizzling olive oil on top, and finishing with sea salt.At least M&S's new product removes all the faff from the dish!Choose Daily Mirror as a 'Preferred Source' on Google News for quick access to the news you value.‌Marks & SpencerFoodIce creamolive oil