This dev.to post is the condensed version. The visualisations live on the canonical page.
Introduction
Marketers are sitting in the middle of the quietest, most destructive tectonic shift in twenty years.
The "type a keyword, click one of the ten blue links" routine is collapsing fast. Google's AI Overviews, Perplexity, ChatGPT Search — these AI search engines crawl the web on the fly and present "a single answer" in response to whatever complex question the user typed in.
The short version: "You don't need to throw SEO out. But on its own, it no longer works." From here on, AEO and GEO have to be stacked on top of SEO.
