If you’re already counting down the days until the World Cup 2026 and planning England watch parties with a meticulously organised spreadsheet of every fixture, you might have just come to the same realisation as me: a 55in TV probably isn’t going to cut it when 15 of your best mates descend on your living room to watch the match.I’ve been eyeing up Hisense’s ginormous 100in TVs for years, but they’re not cheap. There’s good news, though: AO has just swooped in with a deal that could turn my living room into a sports bar for less than the cost of a mid-range LG 55in set. Discounted by £1,100, Hisense’s 98in Ultra HD TV has been slashed from £2,299 to just £1,199 at AO – a saving of nearly 48 per cent. The giant 98in set boasts Quantum Dot colour technology, Dolby Vision HDR, Dolby Atmos sound and a 144Hz refresh rate, so all your pals can follow every goal, pass and tackle. Here’s everything you need to know.Read more: These are the best TVs, reviewed Hisense 98E7QTUK 98in 4K Ultra HD QLED Android TVWhile the 98in screen size is the obvious draw, the Hisense 98E7QTUK isn't just a giant budget TV. It has a 4K QLED panel with Quantum Dot colour technology, which Hisense says can display more than a billion shades for richer and more lifelike colours. Dolby Vision HDR can also upscale the contrast and brightness for supported content. The telly is also IMAX enhanced certified, which basically means it's been tuned to meet standards set by IMAX and DTS for a more cinematic viewing experience.If you’re going to be watching the World Cup, you’ll also appreciate the inclusion of Hisense's hi-view AI engine and AI smooth motion tech, which automatically adjusts your picture settings to reduce any blur during fast-moving action. It should be well equipped for the summer football season with that 140Hz refresh rate as well.It also boasts Dolby Atmos for more immersive audio and also comes with Freely, so you can stream live TV channels over the internet without needing an aerial. There's also a game mode, which any PlayStation 5 or Xbox Series X owners will like, reducing lag and improving responsiveness. At just £1,199 for a limited time, it’s cheaper than the mid-range LG 55in C6, which costs £1,799, making now the best time to invest in a big screen ahead of England’s first World Cup fixture against Croatia on 17 June. For more, we’ve reviewed the best surround sound systems for your TV setup
Hisense’s 98in TV is almost half price ahead of the World Cup
Reduced by almost half price, Hisense’s near-100in TV comes with a Quantum Dot display and 4K resolution
















