Sitting pretty: Why the next frontier of the luxury airline arms race might be waged in the toilet | CNN

President of Emirates airline said he is working on en-suite bathrooms in first-class cabins

Airbus unveiled a concept for its A350-1000 featuring a master suite with a private bathroom.

Business and first-class cabins generate roughly 15% of passenger revenue despite making up just 3% of passengers.

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Looming on a screen above a room crammed full of top decision makers from rival airlines across the globe, Emirates President Tim Clark took aim and threw down the gauntlet. His target? The toilet.