Creatives are capitalizing on Gen Z's love for analog.
Trinity Shiroma, Victoria Hugo
Analog ambition
Meet the people turning hobbies into businesses that draw in analog-obsessed Gen Z.
Creatives are capitalizing on Gen Z's love for analog.
A group of right-brained entrepreneurs is capitalizing on Gen Z's love for analog experiences and turning their talents into profitable side hustles.
Creatives are capitalizing on Gen Z's love for analog.
Trinity Shiroma, Victoria Hugo
Analog ambition
Meet the people turning hobbies into businesses that draw in analog-obsessed Gen Z.
Creatives are capitalizing on Gen Z's love for analog.

These businesses are benefitting from Gen Zers "going analog," buying tactile and nostalgic products and services in attempts to…

"They are starting to recognize how the internet has changed their lives, and they are trying to revive these in-person, low-tech…

Gen Zers are fueling record sales of CDs, LPs, concert tickets, books, and print magazines.

Gen Z embraces “grannycore” hobbies like knitting, birdwatching and flower arranging, with young people seeking nostalgia and…

Offline, tactile hobbies, like pottery, origami and even blacksmithing, are joining the knitting, gardening and needlepoint…

“When we are able to touch or see something, we are more connected to it naturally. These analog activities are a representation…