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A Blue Origin rocket explodes during a test, May 2026.

Jeff Bezos' space firm Blue Origin said on Thursday (local time) it experienced an anomaly during a hot-fire test, as visuals on social media showed its New Glenn rocket explode in a fireball.

A hot-fire test is where a rocket engine is fired up while anchored to the ground. All personnel are accounted for, Blue Origin said in a post on X.

Blue Origin has spent billions of dollars and roughly a decade developing New Glenn, a rocket 29-stories high with a reusable first stage meant to compete with SpaceX's Falcon fleet and its more powerful Starship.