A noodle shop in the Saphan Khwai area of Bangkok. Online food delivery operators are competing to get merchants to participate in the new co-payment scheme. (Photo: Nutthawat Wichieanbut)
Online food delivery operators are wooing merchants to participate in the "Thai Chuay Thai Plus" scheme by offering various incentives, ranging from lower gross profit (GP) charges to stronger advertising visibility among consumers.The co-payment campaign runs from June to September.
Line Man Wongnai spent 200 million baht on media and cut its GP charge to 15% for merchants joining the campaign, while ShopeeFood lowered its GP fee to 13%.
Merchants need to choose one platform to participate in the programme, allowing them to tap into the purchasing power of a combined 30 million food delivery app users.
"Line Man always prioritises support for government policies. We are ready to dedicate our platform's capabilities to alleviating economic pressures through the co-pay scheme," said Yod Chinsupakul, chief executive of Line Man Wongnai.
