The OpenAI logo is reflected on the screen of a smartphone with the ChatGPT website displayed. [YONHAP]
The memo arrived about a week before the deadline: Every team had to submit at least one idea to the company's internal AI transformation competition. For the employees, that meant setting aside actual work to brainstorm on demand.
"They restrict AI use in day-to-day work, citing security concerns, but then ask us to come up with ideas," a worker at a major domestic retail company said. "It just adds to the performative workload."
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A developer at a Korean tech startup went the other direction — throwing themselves into AI tools with full force. The worker ran five or six Claude Code sessions simultaneously each day, juggling multiple tasks at once, and would set the AI to work overnight so they could review the results the next morning.










