La Roja will be dressed in luxury fashion at the 2026 World Cup. The Spanish Football Federation (RFFE) has announced that the haute couture house Loewe will be responsible for kitting out the players of the Spanish national team who will travel to Mexico, the United States and Canada to compete in the World Cup, which kicks off on 11 June.
The Spanish football authorities and Loewe are thus launching a partnership under which the fashion brand will dress the senior men’s and women’s Spanish national teams on their journeys around the world over the next four years.
The aim is for one of the world’s most celebrated brands of Spanish origin and the national teams to go hand in hand in promoting brand Spain beyond Europe’s borders.
Quiet luxury and impeccable tailoring: this is what Loewe’s suits for La Roja will look like
The collection will start with a range of tailoring, casual pieces, footwear and leather goods for the men’s national football team. The suits will be made in the brand’s own workshops and feature a discreet Loewe Anagram logo on the inside of the sleeve, visible in movement.
