This year at SAP Sapphire, SAP introduced Autonomous CX as a core pillar of the Autonomous Enterprise, including the principle that every customer promise must be backed by operational reality.

The Advanced Success Plan version for SAP Customer Experience solutions, part of the SAP Services and Support portfolio, is the expert-led engagement model that translates that vision into execution, helping organizations adopt, activate, and scale the SAP Customer Experience and AI innovations announced at SAP Sapphire.

The proactive, expert-led engagement model is built to de-risk transformation, accelerate time to value, and sustain measurable outcomes across customer experience initiatives. It combines guided adoption, prescriptive functional and technical assistance, AI-powered best practices, and continuous value realization aligned to the realities of modern customer experience (CX): AI at the core, unified data, omnichannel at scale, retention over acquisition, service-led growth, and persistent skills gaps in a rapidly evolving digital landscape.

At its heart, the Advanced Success Plan for SAP Customer Experience brings together the right expertise at the right time, program governance, solution experts, value advisors, and adoption specialists. This helps teams execute faster and smarter with SAP Customer Experience.