Naver Chief Data and Contents Officer Kim Kwang-hyun speaks during a media roundtable at the Plaza Hotel in Jung District, central Seoul, on May 28. [NAVER]
In the midst of a fierce AI race, Korean internet giant Naver plans to invest 1 trillion won ($665 million) over the next five years in content that will power its AI search engines, ads and recommendations.
The company plans to roll out a new rewards program for content creators and expand its AI features to strengthen its platform ecosystem and differentiate its AI search services through creator-generated content and proprietary data, as competition intensifies among global tech companies developing generative AI.
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The initiative will support Naver’s user-generated content (UGC) ecosystem, where around 20 million creators produce 630 million pieces of content each year, according to the company, which unveiled the plan during a media roundtable on its AI-era data and content strategy at a hotel in the Jung District, central Seoul, on Thursday.
