SportFootballAsdaAsda knows football shirts are a big part of tournament culture, but the supermarket giant believes fans shouldn’t have to spend a fortune to feel part of the World Cup actionMark Worgan11:05, 28 May 2026It’s the final countdown to World Cup football fever with fans up and down the country gearing up for kick-off on June 11.‌But for many there will be one thing missing - the official kit. New research has revealed that 80% say national team shirts that cost nearly £100 are just too expensive.‌Fans are also concerned about getting them dirty or damaged, with 50% opting to wear a cheaper T-shirt during the game to keep the original pristine.‌Asda has come to the rescue with affordable England and Scotland inspired shirts available in-store for just £12 at George this summer.And should the worst happen and your team crash out before the final, you can swap a tournament shirt for another item of clothing.‌An Asda spokesperson said: “Football shirts are a big part of tournament culture, but fans shouldn’t have to spend a fortune to feel part of it - especially fair-weather fans who just want to enjoy the big moments.“At Asda, we’re focused on helping customers get more for their money, and our George shirts give fans a cheaper way to back England and Scotland this summer.‌“With the shirt swap, we’re going one step further - giving fans the freedom to wear it, celebrate in it and still swap it for something they’ll get more wear out of if their team’s dream ends early.”Despite concerns over cost, the survey found 43% of people still want to wear team colours during major tournaments. Around 44% said it made them feel part of the occasion, even if they did not closely follow football.Article continues belowThe survey found that more than half of Brits had decided against buying a football shirt because of the price, and 74% said they found the current price tag of football shirts unaffordable.Meanwhile, 58% said a fair price for a football shirt would be between £25 and £49.With prices starting from just £5, George's England and Scotland-inspired range offers fans a more affordable way to show their support throughout the tournament.Choose Daily Mirror as a 'Preferred Source' on Google News for quick access to the news you value.‌AsdaEngland football teamScotland football teamFootball fansFIFA World Cup