Amazon MGM Studios and AWS announced a "GenAI Creators' Fund" at the industry event "AI on the Lot," held at Culver Studios.
The fund gives money and access to an in-house AI production platform to filmmakers, digital creators, and tech startups. Three animated series are already in production, though Amazon MGM Studios says no release date for Prime Video has been set.
Amazon hasn't disclosed the size of the grants. Albert Cheng, Head of AI Studios at Amazon MGM, told Variety that all projects involve human actors and voice talent. The studio gave each of the three teams five weeks to produce their pilots, a timeline meant to prove that AI-powered production moves far faster than traditional methods.
Project Nara: a closed platform with models trained on MGM IP
The technical backbone is "Project Nara," a platform built on AWS that's available only to Amazon MGM and the selected creators. Nara connects AI agents to tools like Maya, Blender, Nuke, Unreal Engine, and the Adobe Suite.
