Speed to lead is one of those problems that sounds simple until you actually try to solve it at scale.
A buyer fills a real estate form. Industry data says contact rate drops 400% after the first 5 minutes. Most sales teams are calling leads an hour later. By then the buyer has moved on.
The obvious answer is call faster. The real answer is you cannot do that manually at volume. You need a system.
We built one. This post covers the architecture, the decisions behind it, and what we learned.
The Problem in Plain Terms
