PDD Holdings Inc. (NASDAQ:PDD) believes its next growth chapter may not come from selling more products online — but from reshaping how those products are made in the first place.

During the company's first-quarter earnings call, PDD executives repeatedly framed 2026 as the beginning of a new era for the company, one centered around supply-chain control, first-party brands and deeper industrial transformation.

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"Our objective is to build another Pinduoduo in the next three years and to drive the transformation of the supply chain as a whole," PDD Co-CEO Lei Chen said during the call.

The language stood out because it suggested management increasingly views the company's current marketplace model as maturing. Instead of relying solely on traffic growth and discount-driven commerce, PDD now appears focused on building a second act tied directly to manufacturing, logistics and branding infrastructure.