Tribeca X, the Tribeca Festival’s flagship program dedicated to brand-supported storytelling, has announced that A$AP Rocky will be honored with the inaugural Tribeca X Filmmaker of the Year Award, which recognizes the rapper for his work in music, fashion, film, design, and brand storytelling.Tribeca X will take place June 8–9 at Spring Studios during the 25th annual Tribeca Festival. This year’s programming aims to showcase how brands and entertainment leaders are building new models for storytelling.
“Tribeca X was built to celebrate the creators reshaping modern storytelling,” said Rebecca Glashow, CEO of Tribeca Enterprises. “Today’s cultural landscape is being defined by artists and entrepreneurs who push creative boundaries across mediums and industries. A$AP Rocky represents the kind of genre-defying visionary the inaugural Tribeca X Filmmaker of the Year Award was created to honor.
“Today, brands and creators are not only shaping culture — they are producing, financing, and distributing premium entertainment. As storytelling continues to evolve across platforms and technologies, Tribeca X celebrates the artists and innovators building entirely new models for creative and commercial success,” Glashow continued.
