Are canned pilchards still a budget lifesaver, or have they become expensive for many South Africans?

Canned pilchards have long been a staple item on grocery lists across South Africa, lauded not only for their affordability but also for their versatility.

A typical 400g can is reputed to serve a family of four - an accessible option for families looking to stretch their rands, especially amidst the increasingly high cost of living.

During a recent grocery trip, I couldn't miss a fellow shopper's shock at the R30 price tag of a can of Lucky Star tin pilchards; really, how did we get here?

In January, Lucky Star shared a post of a low-cost meal using their can of pilchards and priced it at R25.99; four months down the line, the same can is found at a higher price. But one can be lucky to find it on special for R25.99.