Meyer Plc has intensified its technology-driven growth strategy as the company advances plans to modernise paints selection, purchasing, and customer engagement through digital platforms.
Speaking with BusinessDay after the company’s 54th Annual General Meeting (AGM), Sunday Asade, managing director/CEO, said the company is repositioning its operations around innovation, digitalisation, and e-commerce to align with evolving consumer preferences and strengthen long-term competitiveness.
He stated that Meyer Plc is currently developing digital solutions that will enable customers to seamlessly select paint colours, visualise colour applications on buildings, estimate paints quantities required for projects, and place orders remotely from the comfort of their homes.
“The generation we have today prefers convenience and digital access. Customers want to be able to make their choices without having to physically move around searching for products,” Asade stated.
“With the platform we are developing, customers will be able to choose colours, visualise how they will appear, calculate the quantity required for their projects, place orders online, and have the products delivered directly to them.”
