Tide, the UK’s business management platform, today announces it has crossed 2 million members globally, with India in particular seeing strong growth. More than 1.1 million small businesses joined Tide in India since the company launched there in December 2022. This makes India Tide’s fastest-growing market by member acquisition.The UK is Tide’s home market, with 900,000 SMEs, 15% market share, and the majority of the company’s revenue. Tide is expanding its presence in Europe, with Germany and France, where the platform is gaining strong traction. In late 2025, Tide received an investment from TPG, a global alternative asset manager, valuing the company at $1.5 billion.Oliver Prill, CEO of Tide, said in a statement, “We are delighted to be crossing the 2 million member milestone. This number is a testament to the trust that our members place in us in all our markets. Behind every number, there’s a story of a member choosing a simpler, less time-heavy, connected way of managing their business. This success is also thanks to the passion our teams bring to their role every day. From our world-leading 900-strong product engineering teams, to operations, marketing and support functions; a commitment to excellence and agility has brought us to this point. India’s growth in member numbers is phenomenal and shows how getting the product-market fit right when considering new markets is crucial. We’ll continue to expand both internationally and provide a richer and more connected product offering, ensuring we focus at all times on our mission to save members time and money.”Gurjodhpal Singh, CEO, Tide India, said, “This milestone goes beyond a number, it reflects the strong momentum we are building in India. With over 70% of our members under the age of 35, we are witnessing a new generation of digital-first entrepreneurs shaping the future of business in India. What we are seeing on the ground is a strong shift towards digital adoption and formalisation, especially beyond metros, where access to the right tools can make a meaningful difference. Tide’s growth in India reflects this demand and further underscores our deep connection with the ‘Bharat’ growth story.India is also emerging as a key hub for product innovation at Tide, with solutions built here creating scalable use cases for global markets. As we continue to grow, our focus remains on building intuitive financial and administrative tools that enable MSMEs to operate more efficiently and scale with confidence.”