South African golfer Charl Schwartzel plays a last shot on the 18th hole during the third and final day of the LIV Golf Invitational Series event at The Centurion Club in St Albans, Britain, on June 11, 2022. [AFP/YONHAP]
Some of the greatest marketing tag lines, including “Just Do It” and “Impossible is Nothing,” have resonated so loudly around the sporting sphere that the brands that thoughtfully crafted them have thrived through the test of time.
And then, there is “Long LIV Golf”, a slogan launched a year ago by LIV Golf that feels mistimed as the upstart league currently finds itself stuck in thick rough and fighting to stay alive beyond this season.
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The organization, which was launched in 2022, is tangled in a firestorm after its financial backers, Saudi Arabia’s Public Investment Fund (PIF), announced it would stop funding the league at the end of 2025, having splashed a reported $5 billion since 2022.
