• Firm says only 36% of African companies trust AI for decision-making
•Continent’s spending remains at 2% versus 5% globally
Emmanuel Addeh in Abuja
The world’s most AI-savvy companies are generating 7.2 times higher returns from artificial intelligence investments than their peers, even as more than $7 trillion in enterprise value shifted across industries globally in 2025, according to a new report by PwC.
The report titled: ‘Decoding ROI from AI in Africa’, warned that African businesses risk falling behind global competitors unless they move beyond small-scale AI experiments and begin deploying the technology as a core driver of growth, innovation and business transformation.
