Kleiner Perkins, Founders Fund double down on Stord in $250M round at $3B valuation to help independent brands take on Amazon — TFN

Stord raises $250 million from existing investors including Kleiner Perkins, Founders Fund and Strike Capital, valuing the company at $3 billion.

The company aims to help independent brands compete with Amazon’s infrastructure and market dominance.

Stord will launch a lab in Atlanta to develop agentic AI, robotics and further automation for their services.

US-based Stord has raised $250 million from Strike Capital, Kleiner Perkins, Founders Fund, Franklin Templeton, Ballie Gifford and others, to rival Amazon in online commerce by giving independent brands the ability to offer Prime-level service.

The round values Stord at $3 billion.